$7M+

Incremental Annual Revenue Impact

Across a single fiscal year: $4M in recovered advertising revenue, $3M+ in net-new expansion, and $3M in operating cost savings — delivered simultaneously while leading a major org redesign and sustaining 95%+ CSAT across all product lines.

This wasn’t a single initiative. It was the result of rebuilding the operating model, the performance instrumentation, and the team structure at the same time — and holding each accountable to a number.

$3M+

Annual Expansion Revenue

Built executive mapping, health scoring, and structured renewal readiness frameworks from scratch. Expansion became a system-driven motion rather than a relationship-dependent one — producing consistent results across the portfolio regardless of rep tenure or account history.

$4M

Recovered Advertising Revenue

Restored revenue lost to underperforming inventory through adblocker recovery, updated consent policies, new strategic ad units, and revised user incentive strategies. Year one. Sustainable through operational discipline, not one-time fixes.

Before

62%

Sustained

99%+

Revenue Attainment Infrastructure

Implemented revenue attainment as a tracked performance metric for the first time — with systems, playbooks, and audit steps that identified risk and opportunity before they reached the P&L. Forecasting became predictable because accountability became structural.

Execution Across Direct, Programmatic & Hybrid Models

Standardized post-sale mechanics across four distinct monetization models simultaneously — direct sales, programmatic, native, and data licensing. Performance discipline applied consistently regardless of product line or delivery channel.

Advertiser Retention Through Market Volatility

Maintained retention and revenue attainment through digital advertising contraction cycles by giving advertisers visibility into outcomes rather than activity — which held trust when market conditions were difficult.

$55M+

Annual Data Licensing Portfolio

Post-sale ownership of API and data licensing agreements with the world’s largest technology companies. Multi-year contracts with complex technical integration requirements, evolving product scope, and organizational change on both sides. Retention and trust maintained through all of it.

These weren’t transactional renewals. They were strategic relationships where product direction, usage mechanics, and commercial terms were actively shaped by post-sale execution.

Multi-Year Enterprise Contract Retention

Sustained renewals and technical adoption across high-stakes partnerships by formalizing engagement models between commercial, product, and engineering stakeholders — closing the gap between what customers were promised and what they experienced.

$3M+

Annual Cost Savings

Delivered through operating model redesign, tool rationalization, and workflow simplification — without reducing team output or customer experience quality.

6 mo

Org Restructure Timeline

Consolidated five teams of 6-8 into three leaner senior-led teams in six months. Improved executive alignment, adoption outcomes, and retention simultaneously.

4 → 1

Coverage Model Consolidation

Redesigned from product-aligned LOB coverage to unified account ownership — reducing handoffs, improving customer continuity, and creating clear commercial accountability at every level.

35+

Global Team Leadership

Built and scaled CS, Ad Operations, and Media Planning organizations across three functions and five teams. Developed capacity models, hiring strategy, and management layers that operated with increasing autonomy — without sacrificing performance consistency or customer experience quality.

95%+

Sustained CSAT

Maintained strong customer sentiment through structural transformation, monetization redesign, and market volatility — across all product lines simultaneously. The 95%+ figure held during the org restructure, the deliverability recovery, and the API portfolio expansion.