Experience

Executive Summary

Revenue and customer strategy executive with 15+ years of experience scaling SaaS, AdTech, MarTech, and API-driven platforms. Proven operator of revenue-owning post-sale organizations, accountable for retention, expansion, and monetization across complex product portfolios. Trusted partner to CROs, Product, Engineering, and Finance, known for building systems, metrics, and operating models that drive predictable growth at scale.

Executive Impact Snapshot

  • Owned post-sale revenue performance across $100M+ ARR spanning Ads, API, and data products
  • Led and scaled global organizations of 35+ across Customer Success, Ad Operations, and Media Planning
  • Delivered $7M+ in annual impact through recovered revenue, expansion, and churn mitigation
  • Improved advertising deliverability from ~62% to sustained 99%+ within six months
  • Achieved 100%+ revenue attainment and 95%+ CSAT through market volatility and organizational change
  • Generated $3M+ in annual cost savings through operating model and systems redesign

VP, Customer Success & Ad Operations

(Director → Senior Director → Vice President)
Stack Overflow

Accountable for post-sale revenue strategy, renewals forecasting, expansion, and monetization across global Ads and API product lines. Operate as a second- and third-line leader reporting directly to the CRO, with executive ownership of customer lifecycle strategy, performance instrumentation, and cross-functional alignment.

Scope & Ownership

  • Global post-sale strategy across Ads, API, and data licensing products
  • Executive sponsor for enterprise and strategic platform partners
  • Direct leadership across Customer Success, Ad Operations, and Media Planning

Selected Impact

  • Designed and implemented revenue-owning CS operating model, shifting teams from service delivery to account ownership
  • Defined customer health, risk, and performance frameworks improving forecasting accuracy and churn prevention
  • Partnered with Product and Engineering to translate Voice of Customer insights into roadmap, packaging, and monetization decisions
  • Led post-sale strategy for $55M+ in annual data licensing and API partnerships with major technology platforms
  • Stabilized platform monetization by rebuilding performance tracking, inventory recovery, and execution discipline

Director of Digital Strategy & Operations

United Landmark Associates

Led digital strategy and operations for a portfolio of luxury real estate, hospitality, and lifestyle brands. Owned performance, client retention, and expansion across paid media, programmatic, and integrated digital campaigns.

  • Directed cross-functional teams spanning account management, creative, media, and operations
  • Built standardized processes, reporting frameworks, and optimization systems to improve performance and profitability
  • Defined upsell and cross-sell strategies that increased account expansion and long-term client value

Digital Marketing Manager

OneBlood

Built and led an in-house digital marketing function within a large enterprise organization.

  • Developed and executed multi-channel digital campaigns aligned to enterprise growth objectives
  • Implemented channel attribution and tracking for a 1M+ monthly page view platform
  • Enabled data-driven investment decisions through improved measurement and reporting

Earlier Career: Marketing, GTM & Revenue Leadership

Held progressive leadership roles across marketing, go-to-market, and revenue operations in SaaS, healthcare, CPG, and agency environments, including:

  • Director of Marketing — Avenues Recruiting Solutions
  • Senior Marketing Specialist / Brand Manager — Lonza
  • Content Marketing Manager — The Pedowitz Group

Built and scaled marketing and GTM functions from the ground up, generating $1M+ in marketing-attributed revenue, launching new products, and implementing enterprise CRM and marketing automation platforms that formed the foundation for later customer and revenue leadership.

Public Speaking & Executive Forums

In parallel with my operating roles, I speak at executive forums and industry conferences on post-sale strategy, platform monetization, organizational scale, and leading through change.

Selected engagements include:

  • Chief Customer Officer (CCO) Summit — Executive roundtable on revenue-owned CS models
  • Developer Marketing Summit — Community-led growth and monetization
  • Company-wide leadership summits — Main-stage keynote on navigating inflection points and change leadership

Resume

A full PDF resume is available for download.
[Download Resume]