Customer Success & Revenue Leadership

The core of my career has centered on building Customer Success organizations accountable for revenue outcomes, not just customer satisfaction. My focus has included renewal and expansion ownership, executive engagement strategy, and developing leadership layers designed to scale with the business.

As a second- and third-line leader reporting directly to the CRO, I’ve shaped post-sale strategy, strengthened forecasting rigor, and managed executive-level customer relationships. I operate most effectively in environments where Customer Success must balance technical complexity, commercial accountability, and long-term strategic partnership expectations.

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AdTech & MarTech Platform Strategy

Much of my experience has been embedded in advertising- and marketing-led platforms, where monetization hinges on performance, trust, and disciplined execution beyond the initial sale.

I architected post-sale strategies for advertising products serving sophisticated digital marketing teams, working cross-functionally with Sales, Product, and Ad Operations to synchronize expectations, delivery mechanics, and value realization. This included building advertiser success models, refining performance frameworks, and aligning platform execution strategies that protect retention and sustain monetization through volatile market cycles.

This experience enables me to navigate customer strategy, platform economics, and marketing-driven revenue models without defaulting to campaign-level execution.

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API, Data Licensing & Strategic Partnerships

My portfolio has included ownership of post-sale strategy for API and data licensing businesses serving highly technical, enterprise customers. Success in these environments required tight coordination across Product, Engineering, and commercial stakeholders to support multi-year agreements, evolving integration paths, and complex adoption models.

I have stewarded strategic partnerships, reinforced long-term contract continuity, and translated customer usage signals into actionable product feedback. I am comfortable operating where technical delivery and commercial accountability intersect, particularly in businesses where APIs and data are foundational to monetization.

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Operating Model, Systems & Scale

Throughout my roles, I have designed and refined operating models built to endure as organizations scale. This has included org structure, role definition, capacity planning, performance instrumentation, and system architecture that reinforces predictability.

During periods of growth, re-architecture, and market pressure, I have guided teams through structural change with an emphasis on clarity, ownership, and execution discipline. My philosophy prioritizes scalable systems and repeatable processes over reliance on individual heroics or institutional memory.

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Digital Marketing & Advertising Foundation

Earlier in my career, I held senior roles across agency, enterprise, and platform environments within digital marketing and advertising. That foundation sharpened my understanding of advertiser expectations, performance tradeoffs, attribution complexity, and real-world execution constraints.

Those early operating experiences continue to inform my leadership approach today, particularly when partnering with marketing and advertising customers, shaping monetization strategies, or collaborating with GTM teams. They provide applied context without narrowing the scope of my executive leadership.

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